But there is no chance of me actually going to this class.
Why? Because I don't know anyone else going...and I'm not too sure about going to an "excercise class." It doesn't feel very manly.
Let me make the analogy clear. I'm motivated, I'm interested, I'm aware, but I'm not even willing to "check it out."
If you think that good advertising, great graphics, a slick website, a nice sign out front, etc., will cause people to come to your church, or your ministry, you're wrong -- even if they are "seekers," and they are motivated, interested and semi-aware of what goes on in your building.
In fact, I would probably argue that until they know someone that is being impacted by what you're doing. They probably won't come.