Is Anybody Listening?

On Monday, I ran into a friend at the gym and we started having a discussion about evangelism & discipleship. He was responsible for a large youth gathering in Peoria, but is now -- to his credit -- asking things like -- "is this the most effective way to reach lost people today?"

I confess that I don't really know the answer. Obviously relationships are crucial, so I tend to downplay things like podcasts/vodcasts/websites/blogs, etc., as an evangelistic or discipleship tools, but how do you communicate to people beyond the scope of the Christian world?

I'm interested to hear your thoughts!

What would reach your lost friends? What would they listen to? What does being an 'evangelist' mean today (we all know how effective Billy Graham was, but does it still work today?)

I have a couple thoughts, but I want to let the conversation happen first. (by the way, my friend will be watching too...we really want to hear what you're thinking -- all of you, not just you "pastor-types.")