Tuesday, June 27, 2006
A tension in my head...
...between aiming in my ministry at the crowds or at the few. This book title intrigues me: The Wisdom of Crowds: Why the many are smarter than the few and how collective wisdom shapes business, economies, societies and nations. There's an undercurrent to the twentysomething generation that seems to insist that everything be niche (of course, MY niche, please), and that if an organization (or church) targets the masses that there are "selling out." And yet, shouldn't I be aiming at the largest target possible? I know that some will say, "churches shouldn't be targeting anyone," but I just don't buy it. Whether you're intentional or not, you target someone by how you dress, what time you meet, the music you play, etc. There is no neutral.
Posted by charlesdean2 at 12:57 PM